30 Years of AP Thailand Hosts the Exhibition "AP 30 x 30 HOME IS EMPOWERING YOU" Redefining the Concept of "Home"

Mr. Sanpasit Phungfuangcheuang, Senior Director of Corporate Brand Strategy at AP Thailand, stated that “Throughout 30 years of AP as a home builder, we believe that ‘Home’ will always empower your life, aligning with the organization’s overarching mission ‘EMPOWER LIVING’, which is to deliver a quality of life that customers can choose. This is the core mission that every team member at AP adheres to. Our duty is to ensure that every home developed by AP, whether it be a single house, townhouse, or condominium, reflects the identity of the homeowner and serves as a platform that empowers all members of the household to go further. This is an unwavering commitment through the effort to seek insights into the meaning of living that goes beyond home development; it is about creating experiences, quality, and service, integrated with technology, new innovations, and AP’s living culture to truly meet the Unmet Needs of customers today and in the future.”

Mr. Sanpasit further stated that “One example of living in the modern world is a home that is everything in life, having a space that meets all life’s needs without leaving the house. Therefore, the functional space must be flexible to accommodate all activities and relationships of every family member. Thus, for AP, a home is not just a square concrete box; the term home, in addition to the functional space that meets usage 365 days a year, must also facilitate the emotional connection of the members of the household to that space. To communicate the philosophy of AP’s development approach, we organized the exhibition AP 30 x 30 HOME IS EMPOWERING YOU to convey the various feelings of each room in the house, told in a new context through unique lines, to express the hidden meanings in the home as a space of the mind that empowers you to live your life in the way and goals you desire endlessly.”

This special project in the 30th year of AP aims to raise awareness of the importance of connection that empowers relationships between people and spaces in the home through outstanding artworks created in collaboration with 30 illustrators or leading national illustrators, with the intention of conveying a new definition of the word “Home” through lively lines, unique perspectives, and the viewpoints of each artist, all of whom represent the lifestyle trends of the new generation.

This grand exhibition showcases the works of prominent Thai illustrators, such as Santer, Yothanan Wuttikornsombatkul, Thum-Wisut Pornnimitr, Jirayu Koomornpattana, Jeep, Pasinee Kongdechakul, Gook-Chanida Vorapitak, Paan-Chanarat Chaturakul Na Ayutthaya, etc., who dedicate their work to sharing their emotional spaces through various areas in the home.